Are you looking for some ways to enhance engagement with your audience on Facebook? If yes, then you can take a shot at Facebook Contest.
With nearly 3 billion active monthly users, Facebook is the greatest social media platform on earth. That makes it a significant channel for driving your business objectives. After all, the way to effective marketing is to characterize your target audience and meet them on their favourite platform.
While not every person is on Facebook, one thing is for sure, it is actually the world’s most famous platform. Regardless of whether you’re in B2B or B2C, you unquestionably should use Facebook’s huge number of features to promote your brand and products. One Facebook marketing feature specifically that yields a decent return is the Facebook contest feature.
In this, article I am going to tell you about some benefits of running Facebook contests
Let’s dig right in
Why you should run a Facebook Contest?
Facebook contests have been around for quite a while, however they’re as yet probably the best strategy to grow an active audience and build significant engagement with your brand. Here are a couple of reasons why you should consider making a Facebook contest:
✅ Expand Your Reach and Increase Followers
Quite possibly the main advantages you’ll reap from running Facebook contests is that they’re a brilliant method of extending your reach. Making a contest your target audience engages with brings about your contest and brand being displayed to their networks. With the expanded reach comes the additional advantage of you getting more followers. Here is How to boost followers on Facebook Business page?
✅ Enhance your brand awareness
Another important reason you should include Facebook contest in your social media marketing strategy is that they are an extraordinary method to build brand awareness. Regardless of whether you promote your Facebook contest naturally, utilize paid promotion, or both, its unavoidable you’ll reach individuals you were unable to have otherwise reached. Accordingly, more individuals will become aware of your brand and products.
✅ Gain more engagement
Facebook contests get more engagement than normal posts for the basic reason that they’re a much-adored type of interactive content. People lean more toward interactive content over static content with 66% of advertisers referring to expanded engagement rates in the wake of utilizing interactive content in their campaigns.
✅ Gives a data collection avenue
Compelling marketing campaigns are data-driven. That is because that data empowers you to get a superior understanding of your target audience, permitting you to make more customized campaigns.
Running a Facebook contest is useful in such manner as it gives a chance to gather data about your audience. Regardless of whether the contest is as a quiz or basically an engagement based contest, you actually come out with a goldmine of information by the day’s end.
With these and more advantages, there’s no reason behind why you should disregard Facebook contests. They’re an amazing method to drive engagement and build an active audience for your business. Obviously, they’re additionally a great method to raise brand and product awareness and accordingly drive sales.
Wrapping it up
Trying to create an interactive content that will help you grow your audience and drive engagement with your brand? Then you should consider running Facebook contest. With additional benefits like lead generation, a boost in sales, and much more, incorporating them in your online marketing strategy is a no-brainer. Your Facebook contest is an excellent way of getting ahead of your competition if you execute it well.
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