If you are trying to build link building strategies, it is important to understand that it won’t be instant. It is a continuous process, if you do it the right way. 

Earlier, link building used to focus on quantity and not quality. Today? link building is altogether different. The quality and authority of the pages where you build links play a key role in determining how high you will rank in the SERPs. This is the place where contributing to a blog comes in. You’ll get 434% more indexed pages when you blog regularly, and your inbound links will improve by 97%.

Apart from blogging, however, there are other proven approaches to build the best links and raise your ranking in the SERPs.

This article will show you some full-proof link building strategies you can use today. They’re particularly useful for busy marketers who have too much going on and need to remain mindful of their standing with search engines.

Let’s dig right in

Link Building Strategies For Busy Marketers

Link Building Strategies

Now, how would you get quality links from different sites? These are some of the effective link building strategies that you can use

Be active on social media

Social media networks have reformed marketing and can be an enormous boon for your link building plan and guest post endeavors. If you’re not active on social media, you’re giving your brand a raw deal. Become active by sharing new posts, pictures, and updates. Help your fans discover what they need to see by sharing it in more places utilizing social media.

When you get active on social media, you can undoubtedly improve engagement, regardless of whether you’re unfamiliar to it. Therefore, you’ll uncover your brand and site to more individuals who could share your best posts with their target audience. This will further improve your link profile and support your visibility overall.

Broken link strategy

The broken link strategy might be the most ideal approach in case you’re too busy to even write content for your blog or a guest post. As a busy marketer, I understand you have restricted time to write content. That is one reason why an enormous number of B2C content marketers struggle to make engaging content for their customers.

How does broken link building work?

This link building strategy is straightforward: Find pages on sites with dead links (links that presently don’t work) and propose replacing the broken link with a link similar to content on your own site.

Create more infographics

Infographics still work today and can play an essential part in your link building strategy. The beneficial thing about infographics is you’ll ceaselessly produce organic traffic to your blog and gain quality links without even asking them. I found that articles with infographics gain 178% more links. This makes making infographics a link building strategy that you can’t easily overlook.

Adopt guest blogging

Is guest blogging a thing of the past? Yes and no. The old method of mass guest blogging only for links is dead. You would prefer not to post an article on a site that is not related to your niche and has zero authority just to get a backlink. That style of guest blogging will not cut it. The search engines are now smart and can see you’re not guest blogging to add value.

If you want to receive the benefits of guest blogging, you should be strategic and legitimate. Ensure you’re making unique content for the other site (for instance, a case study) and that the site is relevant, authoritative, and draws in your audience. When you guest blog specifically, you’ll receive the benefits of higher rankings, expanded traffic, and qualified leads.

Track your backlinks

A great many people invest energy and money to get new links, yet they don’t track their status. If you don’t track your backlinks, how might you realize whether to build more or respite? You may have more than 800 links highlighting your website pages at this moment, however when you check it after 30 to 60 days, some of the links may be gone.


You don’t have control over the websites and authority sites that link to you. The site owners can easily eliminate your link from their post or resource page without telling you. This is the reason why it is so important to track your backlinks.

Set up content pillars

If you want your audience to take your content seriously, you must write things that make individuals think. Make valuable content, content that really assists them with accomplishing something, and the links will follow.

Content is the backbone of your online business. Regardless of whether you’re selling information products, like e-books or software, or you’re into actual products, as digital cameras and hard copy books, you must give individuals reasons to promote you. The test of creating content is frequency.

How regularly would it be good for you to publish new content for your target audience? Continually bombarding them with one article after another may not be useful, as it for the most part leads to data overload. The real test is when and how frequently you need to publish new content for your prospects and customers. A few customers don’t care either way if you posted every day, but it seems like a boatload of work to other people.

Here you can start creating pillar content.

What is Pillar Content?

“A pillar article is usually a tutorial style article aimed to teach your audience something. Generally they are longer than 500 words and have lots of very practical tips or advice…This style of article has long term appeal, stays current (it isn’t news or time dependent) and offers real value and insight.” –According to Yaro Starak.

Once you start creating pillar content, you will no longer struggle to write and publish new posts every day of the week, still your traffic will increase. You will be drawing traffic from visitors and other sites that are interested in the valuable content that you created.

Look for competitor’s backlinks

If your competitors are ranking higher than you in the SERPs, they might be on the right track for success. You can be there, as well. There’s nothing just about as amazing as keeping an eye on your competitors to know where their links are coming from. Keeping an eye on your competitors helps you see what keywords they’re ranking for, where their best links are coming from, and what they’re as of now doing that helps them with succeeding is referred as “competitor analysis.”

Related article: How to recognize competitor for improved SEO keyword Research?

Recreate Your Competitor’s Best Links

Since you know where your competitors got their links, you need to respond to the following question: How would you be able to recreate their success? For instance, if you discover a few links are from related blogs, particularly on the author profile, clearly guest blogging is working for them.

If their links are from corporate sites, your competitors are most likely getting links through outreach and networking. Then again, if their links are from high-esteem sites like Entrepreneur, Forbes, CNN, Huffington Post, and such, then, at that point you should realize that a columnist or an editor is possibly included, and this may be a paid placement.

Wrapping it up

Your site’s link profile is quite possibly the most essential components in ranking in SERPs. Keep in mind, Google doesn’t care much about the number of links point to your pages, but instead about the experience you create for customers. Be savvy and strategic about blogging, social media advertising, website optimization, and some other marketing methods you use to build links.

Follow these secure link building strategies, and you’ll be en route to build a fruitful blog that both visitors and Google will like.

For any professional help related to digital marketing, hire Digital Marketing Agencies in Singapore.

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Apoorva : I am a writing geek and a bookaholic who is exploring different genres of writing. Currently writing about Information technology, digital Marketing, SEO, latest technology & marketing trends. I am always curious to learn new things so I can enhance my knowledge. I like to maintain authenticity and originality in my writing. I assure my readers that I will try my best to produce the finest content for them.