If you haven’t had any success with your email marketing efforts after multiple attempts, odds are you’re doing something wrong. Advertisers are frequently confronted with the following questions: Why aren’t my email recipients opening it? Why is it that my unsubscribe rate is so high? Did they dislike the information when they first saw it? The most important step is to recognise your errors. Once you’ve fixed it, you’ll almost certainly see favourable outcomes in the near future. In this post, we’ll go over some of the most common email marketing mistakes people make while sending marketing emails, as well as how to avoid them.
So, let’s dig in
7 Email Marketing Mistakes to Avoid
Let’s look at seven most typical blunders and how to avoid them. Here are seven email marketing mistakes you must avoid at all costs
1. Using subject lines that aren’t up to par
If you look through your inbox, you’ll notice that many of the emails you get are never opened. Did you know that over 47% of email receivers open an email solely on the basis of the subject line? Surprisingly, 69% of email receivers rate emails as spam based merely on the subject line. Marketers frequently fail to recognise that inflated subject lines are the primary reason receivers report marketing emails as spam.
Even if readers try to avoid classifying their regular senders as spam, promises of the impossible can entice them to delete the message.
When writing a subject line, keep the following points in mind:
- Make it your own.
- Use all caps to avoid yelling at the readers.
- Maintain a professional tone in the subject line.
- Fluff words should be avoided.
- Keep it short and concise.
2. I didn’t send a welcome email.
Let’s imagine a new subscriber discovered the importance of the content offered in your email newsletters while browsing your website and decided to sign up. You’re making a massive error if you plan to send them regular newsletters right after they sign up. Welcome emails (or welcome email series) have the greatest open rates of all marketing emails and provide a fantastic opportunity to interact with your consumers. This is the primary reason why welcome emails should be issued as soon as possible after signup.
Welcome emails earn 320 percent more money than ordinary marketing letters. Furthermore, compared to other emails, these emails had a staggering 196 percent click rate and 336 percent transaction rate.
Read also: How to Optimize your Website for Local SEO?
3. Too many emails in the inboxes of subscribers
According to studies, the average person receives roughly 121 emails every day. When you double this quantity by 365, you get 44,165 emails every year! When you consider the sheer volume of emails that arrive in consumers’ inboxes each year, it’s easy to see why they finally unsubscribe from email newsletters. The solution is straightforward. They are unable to read all of the messages due to a lack of time. If you send too many emails to your customers, there’s a good chance they’ll hit the unsubscribe button.
Customers, on the other hand, should be delighted to get your letter. Consider why they signed up for your mailing list in the first place. This is due to the fact that they have discovered value in the information you supply. It’s best not to abuse their trust by sending too many emails or utilising all of your communications as sales pitches. You can ask your subscribers about their preferences and the frequency with which they want to receive your emails at signup.
4. You are not allowing your subscribers to respond.
When sending emails, one of the most common blunders marketers do is including “do not reply” messages. No one wants to receive an email from a company that doesn’t allow them to respond. If handling this is a nuisance for you, add a reply back button that directs visitors to a dedicated landing page where they may submit any questions they have.
5. Making emails mobile optimized
Potential clients may be irritated by an email message that isn’t mobile-friendly. There’s a good chance they’ll unsubscribe or stop reading your messages in the future. To avoid this, you must make every effort to ensure that your email messages are mobile-friendly. Advertisers cannot control poor network quality or outdated devices, but they may create layouts that allow the majority of their readers to view the material more appropriately.
6. Sending emails at an inopportune moment
When it comes to the optimal time to send an email, there are no hard and fast rules. It all relies on your target market and brand. Make sure you send your emails at a time when your target audience is most likely to receive them. Between 9:00 and 11:00 a.m. is the optimal time to send emails. People have a tendency of checking their emails first thing in the morning because office hours start at this time.
7. Not including a Call-to-action
If you’re sending emails to your customers, make sure they’re relevant. When writing an email, you must be explicit about your intentions. Sending a simple “hi” email adds little value to their lives. As a result, including a call to action button is critical. Take heed of the following, though:
- Make sure your email isn’t cluttered with too many CTA buttons in your inbox.
- It should be bold enough to catch the attention of the reader.
- Ascertain that the action can be completed with a few mouse clicks.
Wrapping it up
Email marketing is without a doubt one of the most popular and effective marketing methods. Unfortunately, the majority of marketers are doing it incorrectly. Although the errors are very simple to correct once discovered, identifying them is the most difficult phase. I’ve covered some of the most common email marketing blunders and how to avoid them in this post. Use these suggestions to enhance your marketing effort and boost customer retention. Edinburgh Digital Marketing Company will handle your email marketing campaign like a pro. So, you can reach out to them.