Is your brand easily recognizable by the customers? If not, then you need to make certain amendments to enhance your brand awareness. The success of a brand can be measured by the level of that brand’s awareness. A well-established, successful brand is easily recognized by the people while a not so successful brand is not easy to recognize.
Now, what do I mean when I say a ‘brand is recognizable’?
It means the way in which customers recognize and remember your brand. It can be by the logo of your brand, or your best selling products etc. Higher brand awareness bring in the right customers that grows your business. Hence, it is very important to make brand awareness strategies an important part of your overall Digital Marketing strategy.
Lets see some ways by which you can improve your brand awareness.
Lets dig right in
Tips to improve your brand awareness
Brand awareness is very crucial because it helps people understand, recall and become comfortable with your brand and your products or services. More the brand awareness, more will be customer loyalty and more will be the chances of conversions. So without wasting more time, let me present to you tips you can utilize in order to improve your brand awareness.
➽ Maintain the consistency of your brand
To make a brand successful, it is important to maintain its consistency. A brand that is consistent across all the platforms can witness a jump in the revenue by up to 23 percent. Though rebranding is also necessary from time to time as the trends are changing every year but you should not change your brand image frequently.
The core and theme of your brand should remain the same so that customers can recognize your brand even 10 to 15 years later. For instance, the logo of a brand, rebranding may include change and modification in the products and services but the logo of the brand should not change, because it is the thing which helped customers recognize your brand in the first place. Hence, keep your brand consistent.
➽ Utilize social media
Social media is definitely your go to place to leverage your business branding. It gives you the reach to Billions of people all over the world. It allows you to spread the word about your brand which is a great opportunity to improve your brand awareness among the audience. Having your brand page on social media is a basic necessity.
With social media, you can engage with your audiences through comments and messages, you can partner with other brands or with social media influencers and you can advertise your brand and its products on social media as well, all these techniques will help in improving your brand awareness.
Related article: Why you need social media for marketing a small business?
➽ Advertise on the right platform
With advertising, you should not just go there without any research and strategy. Since advertising costs you money, you must prepare an effective strategy for it. First, you have to carry out a research across various online platforms, you have to find out which platform hosts majority of your customers or target audience.
For instance, if majority of your target audience uses Facebook then you should focus more on Facebook advertising, if the audience uses Instagram more then you should focus on Instagram advertising. So according to the presence of your target audience you have to choose the platform for advertising and according to that you have to allocate your resources to various platforms.
➽ Collaborating with brands and influencers
This is a trending tactic of social media marketing these days. It definitely produces good results as far as enhancing the brand awareness is concerned. By collaborating with other brands and influencers your reach gets wider. Their followers becomes aware about your brand and its products as well. This gives you the opportunity to tap on this wider audience and present your brand before them. This increases the chances of the new audience checking out your brand which will not only increase your site’s traffic but, it will also increase your brand awareness.
➽ Freebies and referrals
Freebies and referrals are a great way to attract new customers and to grow your bond with the existing customers. Everybody loves free stuff. To attract new audience freebies can be really effective. These freebies and giveaways also show your generosity towards your existing customers. Your name and logo should be stamped on whatever you are handing out because the main motive here is to enhance your brand awareness.
Besides freebies and giveaways, referral programs are an unfailing tactic to reward existing customers for recommending you and incentivize your new customers to keep shopping with you. This is a long term success plan to increase the revenue as well as enhance the brand awareness.
➽ Don’t forget remarketing campaigns
So you have made a successful marketing strategy which enhanced your brand awareness. But what after that? Should you just sit back folding your hands hoping everything from now on will work out on its own. You are so dead wrong. Even big e-commerce giants like Amazon and other big business chains like Adidas, Nike, Domino’s and many more brand keep coming with remarketing campaigns.
Simply because they don’t want to lose their customers. If you don’t show your customers that you care about them, they will pack their bags and move to a new brand. Hence, it is very important to run remarketing campaigns so that you can create a strong bond with your existing customers. It will also give you the opportunity to do something new with your products or services.
Brand awareness is crucial for every business out there operating online and offline. To ensure that your brand remains in the mind of the audience whenever they decide to purchase something, you have to create a strong brand awareness for your business.
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