Are you looking for different kinds of Instagram ads for your Instagram advertising campaign? Then this article is for you.

Instagram is unquestionably one of the best social media networks to advertise on. After Facebook, it has grown to be probably the biggest advertising platform. According to an online report, Instagram is likely to exceed 1 billion users by 2023. The best way you can achieve success on Instagram is by sharing stunning visuals and high quality images. Then add a branded or targeted hashtag and you will be connecting with your potential customers very quickly.

If you want to enhance your reach even more, Instagram ads are the way to go. If you’re unsure how to use Instagram ads or you’re tensed about how much they cost, continue reading this article to find out types of Instagram ads that you can utilize for advertising campaign

Let’s dig right in

Types of Instagram ads to utilize for an advertising campaign

Types of Instagram Ads

Instagram has range of Instagram ads which you can utilize. It gives you the creative freedom to make something amazing in order to reach your goals. Here are some types of Instagram ads that you can use

Video ads

Video ads appear in the Instagram feed. You can post a short add or a long one. The short one can be of few seconds and the long one can be of 10 to 60 minutes. While creating video ads for Instagram, you have to think about your goals.

There are two ways to go about it, either you can choose to provide detailed information in the video to educate the audience or you can use the ad as a teaser to make people click through to learn more about your brand. Video ads let you share more dynamic content. But users will have to stop scrolling to see it all. Therefore, you need to catch their attention quickly and very early in the video.

Photo ads

Photo ads appear organically in your Instagram feed as you scroll the app. An Instagram photo ad will look like a post from an account that you are already following. But it will include a little “Sponsored” notation in the corner to let users know they are looking at an ad. These ads have a call to action button usually at the bottom to compel people to a specific URL or your Instagram account. These ads are very useful if you have really evocative photo to share your message.

Instagram recommends this type of ad when you have a particular product or message you want to get the word out about. Avoid making it very complex. By keeping it simple, it will stand out and will grab the attention of people scrolling through. You can also use this format to promote your previous Instagram posts, so select the most popular posts and click “Promote” to get started. 

Carousel ads

Carousel Instagram ads take photo ads to another level. You can create a series of up to 10 photos or videos in a single ad using this style. They also exists in the Instagram newsfeed like the photo ads, but here each photo or video can connect to a different URL or location. This enables you to showcase a group of products.

While choosing between photo ads and carousal ads, you have to think about what you are trying to promote. You should not use carousal ads just to stuff more photos into an ad. They should work together and make sense as a unit. Photo ads are like a single page ad in a newspaper or magazine, whereas carousel ads are like mini catalogs. Carousel ads are usually a great option when you are announcing a new product line or a seasonal collection.


Instagram Reel ads are ads which show up between Reel videos. Their format is as same as an Instagram Reel video. This allows the ad to feel like a natural part of the Reel video feed. These ads can be up to 30 seconds long and play in a loop, in a full vertical screen. You can use this format if you have an eye catching and interesting short video content that is more likely to engage the audience and is share-worthy. This feature can be considered necessary for a viral video.

Instagram shopping

Instagram shopping ads are an interactive choice for showcasing your products either in the explore section or in the Instagram feed. You can add shopping links on your photos for users to click and learn more about the product and even buy directly from the Instagram app with these shopping ads.

In order to use this ad option, you need to set up an Instagram shop. If your brand is already using Instagram shop feature, this is a smart move to get the word out to a fresh audience about your products. You can use detailed photos or real world images of your products. Create tags to point people to where they can buy them directly. This is amazing if you have unique products, maybe with a seasonal or local twist.


More than 500 million people use Instagram stories every day. So isn’t it a great idea to pop in there with your Instagram ads? This is similar to other Instagram ad types. Stories ads are placed natively within the stories so that your audience can see the content there, as they are scrolling through the stories of the accounts they follow. To get the most out of these types of ads, Instagram recommends using motion-focused content, with the message shown up front, to fit well with the fast-paced nature of stories.


Influencers on social media or social media influencers play a crucial role in the content marketing world these days. Branded creator ads are part of this game. They can have photos or videos that an Instagram account create organically, and another shares as an ad. To do this, an Instagram creator account needs to give permission to a business partner or brand they are collaborating with, to share that specific post. These kinds of ads are created on an existing relationship between influencers and brands. 

The bottom line

Instagram ads can help you uplift your social media marketing strategy by increasing the number of people who see a particular post or widen the audience you reach with your posts organically. By employing these different photo and video formats for ads, you will be able to pin down on the one that suits your content and your target audience the best. This will also tell you which format shares your brand narrative in the best way possible. So if you have many customers hanging out on Instagram, you can create these types of Instagram ads to get the message out to even more people.

Not sure how to start Instagram advertising? Hire digital marketing agency in London

For more informative and interesting articles, get in touch with us.

Apoorva : I am a writing geek and a bookaholic who is exploring different genres of writing. Currently writing about Information technology, digital Marketing, SEO, latest technology & marketing trends. I am always curious to learn new things so I can enhance my knowledge. I like to maintain authenticity and originality in my writing. I assure my readers that I will try my best to produce the finest content for them.