Have you ever heard of Google Tag Manager? If not, then this article is the one-stop destination to all you need to know about it.

Even if you are using Google Tag Manager but not getting expected results then there could be some reasons behind this. You may be doing it all wrong.  If you use wrong tags then that can slower down the speed of the website and can lead to other troubles too. In order to prevent yourself from this you need to know about Google Tag Manager and how you can use it properly. Hence, in today’s article, I will be talking about Google Tag Manager and how you can utilize it.

Let’s jump right in

It will be really difficult for you to manage the tags if you are running a big business or big website with tons of web pages. You cannot add tags to every page because it will look very spammy. Thus, it is essential for you to use Google Tag Manager for business to manage things.

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What is Google Tag Manager?

Google Tag Manager business

Google Tag Manager is a tag management system that lets users add tags instantly anywhere. It is a free tag management solution provided by Google itself. You can manage various marketing and analytics tags on a website or on a mobile app. This is very easy to use. It allows you to control the code snippets and tags. Even a small or medium sized business can manage the tags very easily.

Read also: How to Set up Google My Business for your Brand?

A tag is a snippet of code that sends the information to a third party. It could be Google Analytics, Facebook, and Twitter and so on and so forth. You need to individually add the tags in the files or mobile apps of website without a tag manager. But with Google Tag Manager you can simply specify which tags you want and which you don’t using the user interface. Get in touch with Digital Marketing Company in Leeds to get professional help regarding any of this.

Now let’s take a look at its benefits

Benefits of Google Tag Manager

Google Tag Manager has many benefits. You can very easily manage the tags on web as well as mobile apps. Here I have compiled some benefits of using Google Tag Manager.

  • The primary benefit is with Google Tag Manager you don’t need to edit the website code over and over again. With the help of Google Tag Manager Container code, one code will be placed on every web page.
  • You can test as well as add code quickly with Google Tag Manager as compared to other benefits.
  • Advanced tracking has become really easy to perform with this incredible tool.
  • If you use too many tags it will slow down the website. Thus, you can also improve your website loading speed with this Google Tag Manager.

Now let’s take a look how you can set up the Google Tag Manager for web and mobiles

How to Set up Google Tag Manager for Web and Mobiles

Here are some ways you need to follow in order to set up the Google Tag Manager for web and mobile. If you follow them correctly, you can manage the tags very easily

  • You have to create an account on Google Tag Manager in case you don’t have one. If you already have an account, great! You are good to go to the next steps.
  • Then you need to create a container for your site in the account.
  • After this, add the container snippet to your site.
  • Then migrate all the tags that you want from your site’s code in to the tag manager.

There are some other steps that you must follow in order to manage the tags with this amazing tag management solution for mobile apps

  • First off, create an account if you don’t have one.
  • Then create a container for your app in the account.
  • Then right after the above step, select the right container type for your app.
  • Migrate the tags mentioned before and wait for the results.

How to use a Protocol-Relative URL?

If we talk about Google Tag Manager Container snippet, it always uses https in an effort to load container. (i.e. https://www.googletagmanager.com). This helps in preventing malicious parties attacking you and snooping. Besides that, it also betters the performance.  

You can adjust the source URL protocol (featured below), if you wish to load your Google Tag Manager Containers in a protocol relative manner. You can adjust the source URL protocol in your Container snippet to be //in lieu https://.

Below is highlighted the URL protocol:

<!-- Google Tag Manager -->
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
<!-- End Google Tag Manager -->
<!-- Google Tag Manager (noscript) -->
<noscript><iframe src="//www.googletagmanager.com/ns.html?id=GTM-XXXX"
height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
<!-- End Google Tag Manager (noscript) --> 

You will observe two scenarios while using a protocol-related URL. They are:

  • Pages with an http:// URL would be loaded using http
  • Pages with an https:// URL would be loaded using https

If we talk about previous versions of Google Tag Manager, their container snippet used a protocol-relative URL to load containers all the time which is (//www.googletagmanager.com) and these older versions will continue working without even getting any update.

Here, one thing becomes really important to ensure. That is, since majority of the tag templates in Google Tag Manager are protocol relative as well. You have to ensure that when you start setting up the custom tags to fire on secure pages, those tags would be either protocol relative or secure. So, that’s how you can use a protocol-relative URL.

Wrapping it up

For a normal personal, managing tags can be really tough. Google Tag Manager is a great tool that lowers down your burden of managing things. It is extremely easy to add tags to every web page of your website even if you have plethora of them. In order to excel in managing and adding the tags you really need to have an understanding of Google Tag Manager. So, this was all about Google Tag Manager and how to utilize it for your Business.

For professional internet marketing services, reach out to Digital Marketing Company in Manchester.

Apoorva : I am a writing geek and a bookaholic who is exploring different genres of writing. Currently writing about Information technology, digital Marketing, SEO, latest technology & marketing trends. I am always curious to learn new things so I can enhance my knowledge. I like to maintain authenticity and originality in my writing. I assure my readers that I will try my best to produce the finest content for them.