For a business in the current days, it is imperative to market itself on social media. This is why smart businesses make it a point to invest in social media marketing. However, there are a large number of social media platforms present on the internet. And thus, this can get tricky to decide on which platforms should you market your brand and products. So, if you are going through the same confusion, this article can come in really handy. Read on and learn about some of the top social media platforms for marketing.

Social media marketing is essential for the true success of your business. SMM experts at digital marketing agency in Montreal have helped boost many small businesses over past years with their social media marketing services. The point is, if you do it right, social media marketing can benefit your business in many ways.

However, in order to be able to do it right, you also need to make sure that you are using the right social platforms for marketing your business. And how do you do that? Well, the list of social channels given below can help you understand them better so that you can identify which ones suit your marketing requirements the best.

Top social media platforms for marketing

What are the Top Social Media Platforms for Marketing?


With over 2.7 billion monthly active users, Facebook continues to be the most used social media platform in the world. Its user base is also greatly varied. And thus, almost any business can easily find their target market on Facebook. This is why it is suited for almost all types of businesses. Moreover, registering your business can also allow you to use its various useful features like analytics, insights, ads, and so on. You can also be a part of Facebook marketplace and sell your products.


Instagram is another one of the most used social platforms which also has a quite varied user base. But one thing that makes it stand out is the fact that it is the key center for influencer marketing as well. Moreover, since it is a visual platform, SMM experts at Edmonton digital marketing agency tell that it is best suited for businesses that sell such products which are highly visual. Therefore, while Instagram marketing can anyway be beneficial for your business, it’s especially so if you sell visual products like clothes, accessories, etc.


Twitter is another popularly used social media platform worldwide. As a social media platform, it is one of the best tools to reach a large wider audience in minutes. This is because it is a fast-paced platform where people seek fresh news and information. Thus, content here gets archived very quickly. So, if you want to send out quick updates to your target market, Twitter is just the perfect thing. Many businesses also share links to their blog post here so that they can drive quick traffic to it.


As SMM experts at digital marketing agency in Toronto tell, LinkedIn is a crucial social media platform for B2B businesses. What started as a platform to help employers and potential employees find each other has now also become the hotspot for B2B social media marketing. Therefore, if you own a B2B business, LinkedIn is one place you should definitely be at. And even if yours is a B2C business, LinkedIn can still be beneficial to make useful business links and connections.


Content sure is the king but if we talk about what sort of content rules the internet, it is video. People just absolutely love engaging with videos. This is why there has also been a rise in the number of video platforms. Regardless, YouTube stands undefeated and still continues to be the most important video discovery social media platform. In fact, digital marketing agency in Vancouver has helped boost many businesses with their YouTube marketing service. Therefore, from video marketing and social media marketing point of view, YouTube is an important platform.

Wrapping up

Excelling in social media marketing is crucial for a business these days to have a great online presence. And the choice of your social platforms to market your business and brand also plays a great role in determining the success of your social media marketing campaigns. So, as I have listed the best social media marketing platforms above, I hope you will be able to find the right ones for you. But if that sounds like too much work to do, don’t worry. There is always a great digital marketing agency in Mississauga that can help you find the right platforms for social media marketing.

Got any questions? Or just some thoughts to share? The comment section is right below so make sure to put it to use! For more on digital marketing, stay in touch with us!