Business industry is evolving every day. And as a result, it is also becoming more and more inclusive and considerate for people with disability. ADA website compliance is one such step towards it. However, in USA, having an ADA compliant website is not just a choice. It is a legal compulsion. Upon failing to have an ADA complain website, your business can very well face a lawsuit. So, what is ADA website accessibility lawsuit? How to prevent it? What to do when you are caught in it? Read this article and find out answers to all these questions.
So, first thing you must be wondering if you have heard this term for the first time—What is ADA?
ADA stands for Americans with Disability Act. Its aim is to ensure that people with any sort of disabilities do not face discrimination in areas like employment, transportation, communications, public accommodations, government programs and services, and so on.
The same applies to online businesses. Thus, digital marketing agency in Dallas has helped many businesses over year to make their website ADA complaint.
So, let’s try to understand more precisely how ADA compliance is applied to websites.
What is ADA website accessbility?
Department of Justice (DOJ) has set down certain ADA standards for accessible website design that businesses are obliged to comply with. This is done in the wake of making technology and electronic information accessible for people with disabilities like hearing or visual impairment. Thus, as an online business owner, you need to make sure that your website is easily accessible for people with disabilities.
Can you be sued if your website is not ADA compliant?
Well, yes. Your business can very well be sued if your website is not ADA complaint—that is it doesn’t follow the ADA standards for website design as has been laid but the Department of Justice. This is seen as discrimination against people with disabilities. Moreover, such lawsuits can dent your business’s fund heavily.
Do small or medium enterprises need to worry about it?
Yes, small and medium enterprises also need to worry about ADA website compliance. It concerns them all the same. In fact, experts at digital marketing agency in New York have indicated that ADA website accessibility lawsuits are most of the times directed towards small and medium enterprises. Moreover the number of such lawsuits has only increased over time. Therefore, if your website is still not ADA complaint, you have no time to waste!
Is this law only applicable on American website?
Well, if by American websites, you mean those based in America, then no. It is not only limited to that. For one, if yours is a non-American business but it operates in America too, then yes, your website needs to be ADA complaint. Or else, there is no legal obligation as such.
However, marketing experts at Chicago digital marketing agency suggest that your website should anyway be easily accessible for people with disabilities. This will allow your business to widen its audience and reach more of its target market. And in any case, such inclusion is a good practice.
What to do if you are sued with ADA website lawsuit?
While it’d be tempting to give into panic, try to avoid doing so and keep a cool mind. He first thing marketers at digital marketing agency in Los Angeles suggest getting in touch with some professional. Either talk to your lawyer or else there are certain organizations that you can reach out to. Such organizations specialize in dealing with given situations. On top of that, they also generally have experts that can help make your website ADA complaint. Your parallel focus should be on identifying the area(s) on your website that have caused you the lawsuit and try to rectify them as soon as possible. The sooner you can fix the issue, the better it’d be.
“In-court” or “out-of-the-court” settlement?
If your business faces ADA website lawsuit, this is one important decision you’d have to make. Well, to say it roughly, experts at Detroit digital marketing agency suggest “out-of-the-court” settlement better than the other one. This is so since the “in-court” way can get really expensive. Thus, most businesses tend to take this way. However, you should anyway discuss it thoroughly with your attorney and some ADA accessibility expert.
How to prevent such lawsuits?
Prevention is always better than cure. Not to mention how such lawsuits can break your business’s bank balance. Therefore, you need to make sure that your website is ADA complaint. The first step should be to get in touch with an ADA accessibility expert who can help you find out where your website stands in terms of ADA compliance. You can also hire a professional website development agency to help you make your website accessible for people with disabilities. Moreover, make sure to stay updated with ADA standards and upgrade your website accordingly.
ADA or Americans with Disabilities Act for website ensures that people with disabilities like hearing or visual impairment can easily access websites in America. As an online business, you need to be well aware of how it works. If your website is not up-to-date as per ADA standards laid out by Department of Justice, your business can face an expensive lawsuit. Thus, it is best to prevent it from happening in the first place. So, get in touch with an ADA accessibility expert or a professional digital marketing agency in San Francisco that can help you make your website ADA complaint.
To learn more about digital marketing, make sure to stay in touch with us!