When we talk about optimizing for search engines, what is it exactly that we are optimizing? Well, the answer that comes to mind is ‘website’ even if this isn’t the only thing that can be optimized for search engines. Well, this precisely reflects how web development and SEO go hand-in-hand. […]
Read Time : 6 Minutes
Importance of Quality Backlinks & How to Earn them
Backlinks have great significance in digital marketing, especially when it comes to optimizing for search engines. Without quality backlinks, one can’t get the best of search engine optimization. Hence, in this article, you will learn about why quality backlinks are so important and some of the best ways to earn […]
Read Time : 5 Minutes
What are the Pros and Cons of PPC Advertising?
For effective digital marketing and advertising, a business needs a combination of organic and paid marketing method. Are you considering using the PPC model of advertisement? Then this article can help you make the right decision. So, read on and find out the pros and cons of PPC advertising. In […]
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What are the Benefits of Outsourcing Digital Marketing Services?
If you are here, you must be aware how important digital marketing for a business is. However, quite many businesses, especially small, find themselves conflicted with one question—Is outsourcing digital marketing services worth it? Well, the short answer to that is hell yes! And for the longer answer, read this […]
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The Dos and Don’ts of Content Marketing
Content is foundational for digital marketing and SEO. Hence, having an effective content marketing strategy in place is crucial. And for that, you need to ensure that you are doing everything right. That being said, let’s talk about the dos and don’ts of content marketing. Digital marketing and SEO is […]
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Common Digital Marketing Mistakes made by Small Businesses
In the present day scenario, digital marketing is crucial for all businesses in order to grow. Regardless of the size of your business, you need to market your business on digital platforms to stay competitive. However, there are some common mistakes that small businesses make. To ensure that you are […]
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B2B Marketing v/s B2C Marketing—What is the Difference?
The way marketing is approached differs greatly for B2B and B2C businesses. And the key reason for that is the difference between the customers they serve. How businesses make purchase and engage with other businesses apparently differs greatly from how individual consumers do it. And hence, B2B and B2C have […]
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Why Businesses Should Optimize for Local Search?
Optimizing for search engine is important for businesses to reach their target market on the internet. However, for a few years now, professional SEOs and marketers have been emphasizing on the importance of optimizing for local search. Why is that? And why business should optimize for local search? You’ll find […]
Read Time : 4 Minutes
How Content Marketing help a Business Improve?
Content marketing is an important marketing channel for online businesses. Why is that, you ask? Well there are a number of reasons for that. Content marketing gives immense benefits to a business and is in fact necessary if you are serious about competing in the current online market. So, read […]
Read Time : 5 Minutes
What are the Dos and Don’ts of Link Building?
Link building is an important part of SEO. Therefore, it is important to be very careful with how we build links. Hence, in this article, we are going to talk about the important dos and don’ts of link building you should keep in mind. The sites that you link to […]
